Print ads from Dove

Dove stresses on the point that: ‘beauty is not simply about how you look, it is about how you feel’. Technically Dove is pH neutral whereas other soaps are alkaline and hence Dove is mild on skin. From the beginning of its journey Dove was positioned as ‘not just a common soap but one with high content of moisturizing cream’. Consequently, the theme of Dove soap ads still remains ‘Dove is not a soap’ and ‘it has one quarter moisturizing cream’ and to prove the point to the consumers and get their confidence Dove used the PH strip and latest Dove ad shows the comparison of using normal soap and Dove on two sides of the skin.

Few latest Dove print ads by its advertising agency O & M. Thanks-Angshu